Further Industry Updates https://www.mediapost.com/publications/article/360876/covid-19-changed-the-advertising-playbook-now-w.html
"In the U.S., auto advertisers began ramping up their local TV spending in the late half of the year after cautiously cutting back during the initial months of the COVID-19 pandemic.
According to Nielsen Ad Intel, General Motors (GM), the No. 1 advertiser in local TV, more than tripled its spending in November to $72.4 million from $19.7 million in June. We saw similar jumps in advertising investments from Toyota Motor and Ford Motor, among others."
Keep in mind Toyota is one of our biggest customers, and I believe we have other auto clients as per the corporate presentation on the website.