RE:RE:UAE Field Test Put Biocloud in Scotiabank Arena (Air Canada Centre) TOMORROW for FREE! Every kid watching Mitch Marner play hockey outfitted in "True" apparel - wants to buy "True" apparel. How much could it possibly cost to outfit the arena? $100,000? How much did they pay Emerging Markets to do nothing really of note.
The exposure alone would see the rest of the arenas follow suit with orders, and if it fails then we don't have to wonder any more.
I have ZERO marketing background, but even I can't see the downside to making a move like this.
Or maybe it's just not ready - time is running out!