Its a guessing Game
we can all speculate what the money in the war chest is for..... acquistion, debt reduction, operating capital, merger, JV, new product line and you can name a few other optons.
If you think of it the MJ industry is still in its infancy period from a legalization/investing perspective and the various companies in this sector are still finding their niche. we are seeing alot startups, JVs, mergers and consolidation. Presently Fire has two top five traditional THC consumer products in the market. In the end the best run and best product producing companies will rise to the top of their sector.
Now with Beena continuing the "right sizing" proces of the company and concentrating on growing their top brands in the domestic market and expanding their relationships in Isreal and Australia, i dont suspect she will not be venturing down anything risky at the moment.
Hain- Celestial, the company she used to be with, now that company has many products lines that are huge in each of the three markets they operate, NA, GB and the EU. I believe she certainly has learned on how to build and promote a product in multiple markets.
Just an FYI and i am not saying this is Fire's next venture. Shares in David Beckham's backed cannabis company soar on debut in London. Cellular Goods is a "wellness" company that plans to make skincare and mood enhancing products from cannaboids, the natural compounds produced by the cannabis plant and as everybody knows this is the CBD compound aspect in use. CBD has been used in everything from drinks to eye creams.
My wife does drink the celestial sleepy time tea and CBD infused products for knee and back pain. Do we see something along this as somebody has mentioned earlier or do we see them expand into wellness creams and such? who knows....Beena knows for sure
I am beliver that you dont deviate to much from what you are good at and what you know.
Cheers All.