48North Cannabis Corp. V.NRTH

48North Announces Strengthened Executive Team-- NEW CFO

[HappyFlowers25]

----TORONTO, March 1, 2021 /CNW/ - 48North Cannabis Corp. ("48North" or the "Company") (TSXV: NRTH) is pleased to announce the appointment of Sean Byrne as Chief Financial Officer, effective immediately. ---------------------Sean brings to 48North significant experience from the Canadian cannabis industry and other consumer packaged goods industries. Sean's experience includes executive positions with several US-multinational companies, including Thermo Fisher Scientific, RR Donnelley and ScottsMiracle Gro. More recently, Sean served as CFO at Waterloo Brewing from 2013-2018 and as CFO for Newstrike Brands from 2018 through to the sale of the company to Hexo Corp. (TSX: HEXO) in 2019. "48North remains steadfast in its commitment to drive revenue for its products while significantly lowering fixed costs. 48North views increased revenues, improved margins, stronger cash flows, and a shorter cash conversion cycle as the key elements to near-term profitability. Sean will be responsible for driving this strategy across our Company. His deep and extensive experience in leading the financial operations of successful businesses will undoubtedly accelerate 48North's pathway to profitability," said Charles Vennat, CEO of 48North. I also want to take the time to thank Donnacha Rahill for his committed service as interim-CFO, his exceptional contributions were notable. Donnacha will remain with the Company for a period of time to support Sean as he is brought up to speed," continued Charles. Sean noted, "I could not be more excited. The cannabis category is still in the early innings, and there is significant opportunity for those with the right approach. I have no doubt that 48North is well positioned to win in the marketplace. My experience in regulated industries alcohol and cannabis will help to ensure 48North continues on its aggressive plans for growth and profitability. Strong brands, disciplined and professional execution, with a passionate and committed team. Clearly a winning formula."