Revenue  expansion is occurring for a variety reasons
( 1)...expanding its production  capacity in Arizona and California 10 fold.
Hollister Cannabis Company is currently operating in only  2,800 sq. ft. of the 35,000 sq. ft. facility.

(2) The Company expects its California brands to be available in the Arizona market in the first quarter of 2021.

(3) The Arizona recreational market will open in Q1 2021. It is several times larger than the medical market where HOLL has a 25-30% market share.

(4 ) HOLL is also expanding its Venom Extacts products into the California market.
HOLL ccurrently distributes its products to 300 dispensaries in California , compared to 80 dispensaries in Arizona

(5) HOLL is also expanding its Arizona products into the California market which is 7 times larger than Arizona and will introduce new product lines there soon.

Annual Revenue Runrate at exit 2021

Venom  Arizona Medical..Exited 2020 at $60 m runrate.......$ 90 million 2021
Adult Arizona Recreational Market........................................$ 25 mllion  2021
Venom California Market ( Med + Recre )..............................$ 25million 2021
EasyRider brands...................................................................$15million 2021
Hashbone...............................................................................$ 5 million  2021
Allied.......................................................................................$ 5million 

Total Estimated 2021 Annual sales Runrate ...............................$ 170  million