Bigstacks wrote: Big tobacco have been trying for years to figure out a better alternative to tobacco, or a less harmful form of tobacco.
They spent billions on electric cigs that didn't work and there still spending billions trying again
setti, the ceo of taat was the lead strategist at Phillip Morris for there reduced risk program, his job was to find that better alternative. After seeing everything els fail, he stumbled onto Taat after joe ( Taat creator) got taat on a few convenient store shelves for a trial run.
Setti belives this was the thing he'd been trying to find, and left his roll at Phillip Morris to become the ceo of taat.
up untill a few years ago hemp was illegal, no one had this opportunity untill recently.
Once setti saw what joe had created, they immediately filed for a patent to protect there formula.
They also hired a team of heavy hitters to cover ever corner of There business, one of the best patent lawyers, a team of X big tobacco executives, bankers, a doctor, and major distribution networkers.
Can big tobacco create there own tobaccoless cig? If they could I think they would have by now and I highly doubt setti and his team would have joined Taat if Phillip Morris could do the same thing.