Lack of PR?The sentiment around lack of PR seems to be growing. On one hand I totally get it and can partly agree.
It would be a huge boost if we could get on a National News cast or something like an interview on BNN. I am totally perplexed Kontrol hasnt made it happen.
Whatever happened to the Global News one? (that remains a black eye for Paul)
I am hoping that when these demo's in customers spaces happen that footage will be used as accompanied material to get on national news and BNN etc.
But other than via news media you are not going to see public ads or anything like that for Biocloud.
Our market is industry, transportation, govt and things like LTC homes.
You can bet that PR money is being spend directly to get to those and for the distributors to do so as well.
We dont see it but you can bet its happening. Joe average like us is not their target.
Now, if we can get on a news cast, then we will get residual interest from gyms, restaurants small business etc. Entities I suspect we have not been going after nearly enough in these early stages as the bigger fish need engagement first.
Now that may prove to be a wrong approach -- to ignore the one-off gyms, restaurants, small businesses -- but I get the sense they are not the priority right now.
But if anyone things PR isnt happening because they are not seeing it? I would bet they are sadly mistaken.