RE:RE:Trogarzo on goodrx I agree they have ramped up the marketing as well, both drugs turn up on many well followed website much more frequently recently.
The little one off discount is a nice trade off for longer term profitability.
I believe the company really need to apply the same using well known platforms to market their R&D programs too.
Maybe they are holding back waiting for hard data but I don't think that's necessary, I loved Paul mentioning 12 billion revenues for cancer on fireside chat more of that please.
Wino115 wrote: Perhaps trying to gain the patients vs. Fostesemvir. Need to be aggressive, as you say, given high compliance. IV/IM is necessary to counter the pill element though.
scarlet1967 wrote: More and more promotional programs for the drug.
With the drug having a great compliance rate these efforts are great, not sure who is behind it but the net effect is more patients who stay put.
https://www.goodrx.com/trogarzo