The reality of BAT newsThey are trying to reinvent tobacco....TAAT is moving on from tobacco hoping to be a disruptive force...we all hope for that to come to fruition....it's up to the consumer in the end....we need some critical mass/acceptance event which will signal...NO TURNING BACK...gl everyone....it will be a multi cycle gut wrenching ride much like everyone was feeling before the opening today.....not for the weak of heart.....I need a snoooze already....cheers