RE:Excellent summary ...........I like the summary but there is also a recommendation what the CEO must do better. in the summary at the end, the author is struggling with some quantification of the addressable market. He notes that Crossland suggested that only concentrating on the existing clients could yield positive results as they have hundreds of plants. And that was encouraging to hear. But now it is left to our imagination of what that means in terms of growth and rate thereof. Leaving too much to imagination has potential investors moving on to other plays where they can imagine less and analyze more on the basis of additional information that a company provides. So, I think Crossland needs to work on this and should have a handle on by now. As I said, it is encouraging to hear that he thinks opportunities are such, and I will assume to continue growing at 30% rate which he always notes. But my other observation and question is as follows. We have not even scratched the surface in terms of market penetration yet Crossland suggests that we can do well with that sliver of the cake. If so, why not hire more resources (or acquire as the article suggests what fast growing companies do) to accelerate growing the customer base while the current staff concentrate on milking the cash cow faster? I hope to see that ambition which can only take us to a higher level than the one envisioned today. I would like to see more positive information coming out that could help the share price, and then even raising a few million at 30, 40 cents or whatever, for an acquisition. Dilution at higher levels may not be a bad thing for such purposes...but we are not there yet.