VANCOUVER, BC / ACCESSWIRE / March 16, 2021 / Snipp Interactive Inc. ("Snipp," the "Company") (TSXV:SPN)(OTCPK:SNIPF), a global provider of digital marketing promotions, rebates, and loyalty solutions, is pleased to announce that it has been selected by Shiseido Canada, a subsidiary of Shiseido Americas, to implement the Company's Customer Acquisition, Retention and Engagement platform. Snipp's platform will enable Shiseido Canada to implement a series of programs across select business units with the aim of enhancing its marketing investment to foster further growth and penetration of its business.
The first deployment of the platform will be in the Canadian market. The platform will cover fragrance brands within the Shiseido Americas portfolio, including Issey Miyake, Dolce & Gabbana and Narciso Rodriguez.
"Partnering with Snipp gives us the flexibility we need to be even more effective marketers. We will be able to leverage their modular technology stack in various ways to achieve a diverse set of objectives throughout the year, across various brands in our portfolio as well as securely across geographies" said Welington Fonseca, EVP, Global Customer Marketing & eCommerce at Shiseido, "In addition, by partnering with Snipp we have found a solution that provides us with a unified view of our data across our various marketing tactics that unlocks unprecedented analytic capabilities for the business."
"We are pleased to welcome such a marquee global beauty brand to the Snipp family and look forward to leveraging our technology in assisting Shiseido to meet and exceed their marketing objectives" said Atul Sabharwal, Chief Executive Officer at Snipp.