RE:Let's get our own products Lol what?! Making "other people's stuff" is our stuff lol. It's our ingredients and IP. We get paid to make it and don't have to spend time/money marketing and distributing it. We also don't have to wait to get paid. Most importantly it helps take advantage of the economies of scale making the costs to produce "our stuff" cheaper .
One could then argue that the margins are less in wholesale/private label than they are if taken all the way to retail. Sure. Hard to argue with that. But then so too are the costs in both time and money. I'd imagine the bottom line difference after all factors considered wouldn't be too big. Especially when one then factors in the reduced costs for our own ingredients, amortization of equipment/rent , packaging etc etc etc. It's even less of a doctor because this isn't an either/or situation. They are working on all fronts simultaneously. We will have revenues from products we make for others, for ourselves , and probably something in between.