RE:Positive News Release Or Notmofwmofw wrote: Thought that would have been a positive, but after some reflection was it? Seemed the market liked it at first, but once again a big sell off at the end, and I mean they love to pound it down. I thought the Illumin platform was the game changer, but now it seems to possibly be dependant on other criteria? Maybe I just don`t know enough about it. Never thought it would need collaboration with someone else, expecially a competitor. I guess time will tell. Probably I`m not understanding the fine print, or possibly on the opposite end of the spectrum, a nice fat buyout? Maybe someone can shine more light on it.
Third party cookies represented about 20% of Ttd's revenue source and it might be just as high for Acuity. The whole industry needs to address this shift and this is how unified I.d 2.0 came to be. Illumin basically needs to be compatible with this and some of the other experimental adoptions such as Neustar's "Fabrick." Also, Live ramp has their own identity solution called Authenticated traffic solution (ATS). Perhaps there will be more than one winner but it's likely Unified I.D 2.0 will be
here to stay.