RE:Keefs response.on Instagram to Canadian Availability
To turn this around in time for 4/20 would be impressive! I know that should be the goal of any weed company, but any beverage company should be aiming for May/24. This is a realistic goal and I think one that most beverage companies should be working toward.
That said, they want the product on the shelf prior to the May 24 weekend so a launch at the start or even into the middle of May makes sense to me.
July 1st does seem a while off and would be a big miss on the summer launch.