Campaign for The Croods: A New Age is Finalist for
"Most Original Use of Social" Category in
Digiday Content Marketing Awards
TORONTO and LOS ANGELES, March 25, 2021 /CNW/ - QYOU Media Inc., (TSXV: QYOU) (OTCQB: QYOUF) has announced that the QYOU Media Influencer Marketing campaign produced for the Universal/Dreamworks motion picture The Croods: A New Age, has been named a finalist in the "Most Original Use of Social" category for The Digiday Content Marketing Awards. The campaign, "Croods Take TikTok", featured a star-studded roster of influencers including @bellapoarch (60M followers), @kallmekris (26M followers) and @joealbanese (29M followers). The Digiday Awards programs are dedicated to recognizing innovation, creativity and excellence in the fields of publishing, content marketing, advertising, advertising technology and video. The awards programs are considered to be one of the most influential in the industry.
QYOU Media Inc. Logo (CNW Group/QYOU Media Inc.)
Universal Pictures tapped longtime partner QYOU Influencer Marketing to pull off a multi-phased influencer and video marketing campaign on TikTok. QYOU developed and grew the @croods channel from 0 to over 688.5K subscribers with over 7.9M engagements, making it the most followed channel for a family movie on TikTok ever. Participating influencers had a reach of 206M fans (in aggregate of posts) and earned 140M organic views. The campaign also drove 320M views against campaign hashtags and 31K user-generated-content (UGC) posts.
Glenn Ginsburg, President of QYOU Media Influencer Marketing stated, "We are thrilled to be recognized with a Digiday Content Marketing Awards nomination among a phenomenal group of competitors. It's gratifying to be recognized as the innovative and influential organization we are by the journalists and experts that cover the space every day."
The QYOU Influencer Marketing Group boasts an impressive client roster including Universal Pictures, DreamWorks Animation, Lionsgate, Sony Pictures Entertainment, United Artists and Justice. To date, the team has delivered over 800M views and has reached more than 2.1 Billion Fans (in aggregate of influencer posts) - all of them 100% organic. Additionally, the average engagement rate for a QYOU Influencer Marketing Group campaign sits at 15%, well above industry standards. This success has carried over to The Q India Influencer Marketing group which this quarter has launched new Influencer campaigns with Groww, AIMA, Click Astro and Policy Bazaar.
A wrap up of work done in 2020 by the QYOU Influencer Marketing Group can be seen at the link below:
https://vimeo.com/theqyou/review/521506853/bcfb95a41e
About QYOU Media.