Fire & Flower Holdings Corp FFLWF

Fire & Flower Holdings Corp. is a Canada-based technology-powered, adult-use cannabis retail company. The Company's principal business is the operation of a fully integrated cannabis consumer technology platform, supported by a fulfillment network of retail stores and delivery to cannabis consumers. The Company's segments include Retail, Wholesale and Logistics, and Digital Platform. The Retail segment sells cannabis products and accessories to the adult-use market in provinces where the sale of cannabis by private retailers is legal, and operates under retail banners Fire & Flower, Friendly Stranger, Happy Dayz, and Hotbox. The Wholesale and Logistics segment distributes and delivers cannabis products and accessories. The Digital Platform segment develops digital experiences and retail analytical insights. The Company owns and operates cannabis retail stores in the provinces of British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, and the Yukon territory.

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Fire & Flower Holdings Corp > Damn.. what's happening here?

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Comment by Sam129on Mar 26, 2021 9:06pm

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Post# 32891791

RE:RE:RE:RE:Damn.. what's happening here?

On the other hand,
1) FAF is half the cap of HITI for very similar numbers,
2) both companies are highly undervalued based on PS ratio when compared to (almost any) industry peer,
3) FAF has a ton of growth left to do in Canada,
4) Mexico is legalizing (ATD has stores there),
5) Q4 should show results above 30M,
6) moving to near 40M for 2021Q1, which will put 2021 earnings above 150M,
7 )the company has become EBITDA positive.

Bottom line, stock will explore after Q4 results. All of this is short-term pain due to general market morosity, and perhaps institutions trying to push the stock price down to accumulate.

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