VOLKSWAGON/VOLTSWAGON After news broke on Monday that Volkswagen will change the name of its operations in the United States from Volkswagen of America to the new name Voltswagen of America, the automaker came out on Tuesday and confirmed the move.
Whether this is a not-so-elaborate April Fools' Day stunt remains to be seen but for now Volkswagen, or Voltswagen we should say, is adamant the rebranding is real. In addition to the revised name, there will also be revised brand guidelines and an updated design for the automaker's website.
In a statement, Kimberley Gardiner, head of marketing for VW's U.S. arm, said we'll see the brand transition at all consumer touch points over the coming months. Take it as a sign that VW's lineup, at least here in the U.S., will be transitioning to a fully electric one in the not too distant future.