Effect...The one thing we do know is that consumers demand rewards. And loyalty will continue to be incredibly important for brands. That is how you build a brand, by rewarding your customers.
These companies are in a perfect spot with technology intersecting shopping. Technology is making it so easy to communicate and reward your customers and that it is a win win for everybody.
If we can make more inroads in China (which I believe we will), we will all be very happy shareholders.