illumin Holdings Inc T.ILLM

Alternate Symbol(s): ILLMF

Consumer Cyclical Advertising Agencies

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.

TSX:ILLM - Post by User

illumin Holdings Inc > Insider Selling

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Comment by Torontojayon Apr 06, 2021 1:31pm

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Post# 32942446

RE:RE:RE:Insider Selling

fdfd12 wrote: Retiredcf, it doesn't make sense what you said.
If they sold in December, then they have a whole load of cash from the sale!
This cash will be used to pay for taxes in April.

Am I not right here?

Thelostdutchman wrote: Hmm I doubt it. Anyone with half a brain puts away 25% for taxes when they lock in 10 million in gains.

The selling to raise tax proceeds is more applicable to stock options. However, if there accountants tells them you need x amount for your taxes this year then anything is possible. Remember that the co-founders earned 180k so raising a few million is mostly capital gains tax.

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