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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.


TSX:ILLM - Post by User

Post by MeAndMyTwoCentson Apr 07, 2021 1:42pm
167 Views
Post# 32950322

Why is everyone blaming insiders?

Why is everyone blaming insiders?Unless I am reading Canadian Insider wrong, since April 1 there have been a total of 45,000 shares sold by insiders, yet total volume traded over that time has been closer to 3 million. Add to that the fact that short interest is way up as well. I just don't see how the market is going to sell/short 3 million shares based on insiders selling 45K shares that were pre-disclosed. Seems more to me like traders either taking advantage of negative momentum on a wafer thin stock, or the share price got so tremendously ahead of itself and is finding it's come back to a more reasonable valuation. Please feel free to tell me what I am missing. 
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