RE:RE:RE:RE:RE:Martello has been hiringH, i think they are just pointing out that these activities are underway. The PP information does not necessarily give a specific timeline so it is good that hopefully they have a good plan and are not wasting time. Also, sometimes the spending is not that visible. In the old days, sales costs could have consisted of tons of travel by the same folk. Regardless, with the analyst coverage and the placement, any positive vibes have not really translated into optimism feeding into the SP. Maybe folk want to enter the stock on the outset of hitting the sweet spot and avoid waiting several quarters or years before it gets there.