fwiwa crore represents roughly a 200000.00 expediture CAD times that by 16.5 that is what we paid aggressively bidding, top tiered timeslot, when there was others bidding a week after on freedish they were paying a 22 crore taking an aweful revenue hit just to get on freedish platform so you see how great our guys did doing the bidding. Curt expected to do 10GRP this year expecting a small loss, now we are over 13 and climbing, its understandable that our purchase of DDtimeslot crore will be a steal and putting us out of the red on this deal, again a huge feat, might we see GRP at a 20? yes indeed with Times India creating our brand will 5000 billboard exposure. This doesnt even factor the Smasung deal in, so in a nutshell our company inst hitting singles and doubles, we are hitting in the park home runs.