ARHT Media has signed a reseller agreement with NMK Group for the exclusive distribution of ARHT Media's technology in the UAE and Qatar.
As part of this agreement, NMK will install ARHT Media's capture and display technology at both existing and planned customer experience centers in Dubai and Doha.
NMK is an audio and visual distributor with a strong heritage in the professional audio market, where the business operates with high-end specialist brands.
NMK Business Director Constantinos Drimakis commented,
"Our current clients, as well as new prospects, have expressed great interest in exploring the implementation of ARHT's tech stack for both permanent installations and events."
ARHT Media has experienced increased interest in its technology in the region following successful activations at the World Government Summit in Dubai, as well as in the pharmaceutical and financial services sectors.
ARHT Media's HoloPresence technology, a two-way holographic communication solution, will be featured at the World's Fair in Dubai in Q4 2021 and the World Cup of Football in Qatar in 2022.
The company expects the technology to take off rapidly following those events.
ARHT Media CEO Larry O'Reilly commented,
"The Gulf Region is embracing technology to overcome time and geography possibly quicker than any other place on earth right now."
He added,
"With NMK's proven track record of working with government, enterprise and education in the region we couldn't have found a better partner. We are exploring so many opportunities there that I will be spending some time personally in Dubai starting in May."
ARHT Media engages in the creation, transmission, and delivery of digital human hologram.
ARHT Media (ART) opened trading at $0.23 per share.