RE:RE:RE:RE:RE:Q2 Financial Results It doesn't take much to turn $8m ad revenue into $40m or $80m. With the way targeted CPM pricing is for niche markets, these guys are well ahead of the rest. When each state (or Canada) open the doors to SCR Bet, the revenue opens up in advertising dollars. Most people will think "who cares we are a betting site". This is true, but ad revenue is all profit with little downside. You take a ad zone inside your mobile app and sell it to others. That is all profit and can be used to acquire players...and better yet, used to promote SCR. Social Media is free and makes a killing on their ad platforms. FYI. There is also other ways within their app where they can make massive ad dollars, they know it and I'm sure it will roll out once more states and Canada open up.