RE:Why SellIt's business way, we haven't seen all of the details yet but one thing is sure La Brier et al in the company must be onboard so it must be in the best interest of the company and it's SHs, I believe. We will get all the info betwwen now and the end of June and the meeting.
It appears that like the small batch producers that FIRE just does not have the reach and access to shelve product we produce without H&F plus plenty of time and ground work just to get shelved, this all changes now with instant high profile layouts of the 7acres + the rest and all the new offerings in all the Tweed + retail outlets country wide... all of the 7acres along with CCs et al and new offerings will just need to be produced and shipped to their destination, which would be years away, maybe never on our own.
Our investment dollars are far more secure in WEED than probably any other company in the country as this brand new sector gets off the ground and carves it's niche in what should be one of the most lucrative sectors to trade.
A high quality menu is our strength and now we can focus all assets on maintaining and expanding that menu, without the management, financing, etc that is required on top of growing and improving product shelved. If this is the best for La Brier et al and Beena, it will be good enough for me and I look forward to seeing all the details and watching the FIREmenu hit top billing domestically and beyond...there is plenty of room for higher quality product to be shelved and we just have to watch as Beena/ team to produce it, if the new management is wise and leaves Beena. team in place manage and grow the premium line up.
I think we get back to our ~$3 high equivelant and much better going forward and with access to an ever improving FIREmenu at your local bud store. Everyone needs to do their DD and act accordingly, all the best in whatever your choice. JMHO...Opt
wayetwood wrote: I have been a long time owner of this company and don't often check into this board. Could somebody give me the rationale as to why the company needs to be sold. A well run - be it a small company - with increasing recognition of its quality products always succeeds.