Sales and Valuation Estimates In 2017 Juul had $1.5 billion in revenue, Altria invested $12.8 billion for 35%, gives a $38 billion valuation or 25.3 x revenue. Using our 690,000 current production capcity (assuming no further expansion) x 10 packs per carton x $4/pack = $27.6 MM in revenue x 25.3 = $698.3 MM market cap or $7.51USD/share or $9.38 CAD/share. So if we double capacity that gives $18.78 CAD/share.
Setti has referenced RLX, this vape company, market cap $47.5 billion, $340 MM in sales first 9 months 2020.
Assume $453 MM yearly sales, RELX trades at 105 x revenue.
Previously announced online sales $100,000 over the weekend and $50,000 in the first 2 days. Assume online $25,000 per day.
$1 MM order from one distributor. Assume we can do this 10x in one year.
Add Crossmark $10 MM a year in revenue
Using online $25,000 / day current revenue, +$10 MM distributors +$10 MM Crossmark, , $29.125 MM / year, using 105x revenue, gives a TAAT market cap of $3.1 Billion or USD$33 / share or
$42 CAD/share!!! Using Altria revenue multiplier gives
$9.91 CAD/share! This does not include: sales from Canada, Europe and of course ASIA!
We are well on our way towards a greater valuation!