Sales and Valuation Estimates with New Capacity In 2017 Juul had $1.5 billion in revenue, Altria invested $12.8 billion for 35%, gives a $38 billion valuation or 25.3 x revenue. Using our 2,760,000 expansion based on Joe's Facebook live today production capcity x 10 packs per carton x $4/pack = $110.4 MM in revenue x 25.3 = $2.8 BILLION market cap or $29.26USD/share or $36.58 CAD/share.
This does not include: sales from Canada, Europe (UK AND IRELAND IN 1-2 MONTHS) and of course ASIA!
We are well on our way towards a greater valuation!