RE:RE:RE:RE:RE:RE:Chart
Blitzkrieg wrote: THey did about $27mm Q1/2020...Keep in mind company has a richer valuation now than it did back then! I expect $30-33mm or some form of sell off--if it wants to be treated like a growth company, it needs the numbers to match...I will be buying puts into this ER...I'm finding it interesting that they are not releasing new contracts, only highlighting growth of illumin--which may be their current customers just switching over to the new platform. SNAP CC kinda scared me, alot of these big tech companies are taking advertising in-house, not relying on third-party plug in back end systems like trade desk and acuity.
They did $24.2 million in q1 2020 and $27.9 million in q1 2019.
Illumin was specifically designed to take advantage of the trend that many businesses are taking their advertising in-house. It is a self serve platform that any business can use without having to be an expert. This is how they can democratize the space by simplifying the programmatic side of the business. It is a brilliant strategy and one that I place a lot of faith in.
it is a trend that I see everywhere. When you go to the grocery store you see self serve checkouts. A perfect example of this would be how IPhone democratized the smart phone market. Even old folks with little computer background can use an iPhone. The list goes on and on.
Illumin is taking this to a whole new level where anybody can learn how to drop and drag an ad and have full transparency on its effectiveness in real time.