NeilsenIQ This is a very large deal!!!!!!!!!!!! Neilsen is an incredible partner. We are now Global and dealing with Fortune 500 companies.
The announcement follows its acquisition by private equity firm Advent International, in partnership with incoming executive chairman and CEO James Peck, for US$2.7 billion. The sale, in the fall of 2020, came just days after parent company Nielsen Holdings unveiled that Nielsen Global Connect was to be rebranded as NielsenIQ. The previous years, in November 2019, Nielsen Holdings revealed a plan to split its core businesses—media measurement and its shopping and retail data business—into two publicly traded companies.
NielsenIQ, now an Advent International portfolio company, has operations in nearly 100 markets, covering more than 90% of the world’s population.