Drinks!!! Hells ya!That's what my crystal ball is showing. CBD to start and easily changed to THC or both. Law and policy makers are scared silly to allow cannabinoids and alcohol together despite a beer and a toke being an institution for 7 or 8 decades.
Big Money Unicorns like STZ saw that writing on the wall and pushed a whole bunch of billions into being a part of it which put them in reach of the steering wheel for Canopy Growth. Fear by law and policy makers is what is holding this back. These guys want to protect us from ourselves and will write all kinds of things into the legalization of this new vice but it is coming imho.
Cannabinoids need a level playing field with Big Alcohol to really hit their stride and decriminalization is the key that will open the door fully for Canopy and STZ to get serious in the US. Right now Canopy is angling their way into Acreage Holdings which is one of the largest potential segways for rapid expansion to the US. It is a tricky deal that requires whatever will be considered a "triggering event" by their legal department. It is not just Canadian born companies that are waiting for the legalities to get sorted out and the brave ones are reliant on State Law protection which basically states that individual States can administer their own rules and the Feds will not interfer in such matters. It's not a solid enough deal for Canadian LPs so they have to do deals that are hinged on no criminal charges or seizures of assets before we put down roots. Canopy and others are securing assets and companies and even launching branded products through deals with US companies that have the pieces we will need for the much talked about "triggering event"!
Constellation Brands is all about beverages and they are the Big Money backers that aren't going to stand and watch their lunch getting eaten by the competition. They know that the writing is on the wall and that consumers change and will migrate over to healthier alternatives than alcohol. There is a huge plus that cannabinoid infused beverages will also do double duty as health drinks with a huge following already using them for self-treatment.
Biden has got more important things to do than worry about swinging open the door to a US greenrush but he is probably well aware that Trump could have won the last election if he sorted that out and layed claim to it.
The majority of voters want it and have used it ever since the 50's whether it is legal or not. So many pluses as a safer alternative to alcohol and over prescribed opiates. Consumers have already embraced health and energy drinks and they have figured out rapid onset and offset for THC to protect newbies from over-imbibing in THC options. The good ones work in the same timeframe as alcohol.
Canopy has Acreage Holdings locked up, as well as Terrascend as a backup or partner for US expansion. They also have a 2-3 hundred thousand sq ft facility in NY waiting to hang their shingle on for rapid expansion to bring branded and tested products to US consumers. Beverages are a significant part of that plan and they are rippin' off shelves in Canada and will do the same in the States.
The Democrats have a chance to do something amazing with their cannabinoid legalization such that they take the best of all of their proposals and with the input of the potpreneurs, allow this to happen in a non-discriminatory way to Big Alcohol and Pharma and also International interests. If they take that Federal legislation and legalize cannabinoids such that they can cross Statelines with impunity, they will be making history.
Don't discount Canopy because it is an International world leader in the Cannabinoid business, currently doing business in 12? countries and has USA clearly in the crosshairs. Well financed multi-unicorns that are proactively working on their World wide plans are giving us a peak at what is in their crystal balls and shouldn't be ignored.
glta and dyodd