RE:RE:RE:RE:RE:RE:RE:RE:GE has 40% of the ultrasound market and will directHi GrahamB
The product that VPT has is a work station which does all the necessary calculations using data coming from the ultrasound and convert it into 3D image + sound (3D or 4D depending on the actual ultrasound) that can directly be visualized, manipulated, measured and compared to say half-a-year old images to highlight disease progression/healing. Think of it as a computer that gets hooked up to any given ultrasound machine.
So yes, GE wants to use VMS3+ as add on to their ultrasounds and it gives them an edge for the next little while, as they are the only ones that offer this duo. Ultrasounds get outdated or broken all the time, there is huge market for them and is not going anywhere within our trading careers. :-)
If you listen to George's description, it took his team a while to adopt their platform to GE's ultrasounds. Not that I fully understand, but likely it's like different operating systems on different manufacturer’s ultrasound machines. The output has to be understood by the VMS3 platform. Having said this, the VPT team can do the installation remotely, meaning they already did all the compatibility troubleshooting.
So, the model that George talks about is the same. Sell or lease models. I'm hoping that leasing would preferred by the customers as it is a higher recurring revenue = higher MC and earlier retirement for us investors.
GLTA