Good Valuation Proxy for GVCPost media...PNC.A .
Print and digital media Advertizing .....very similar GVC but GVC has diversified into other business lines.
PNC book value is negative $120 million, with debt of $265 million
GVC book value is $170 million with no debt.
PNC has annual revenues of $425 m and annual cash flows of $32 m
GVC has annual revenues of $183 million and annual cash flows of $21.5 m.
PNC has a market cap of $205 million.
GVC has a market cap of $49 million .
If these market caps were reversed, GVC would be close to fair value but stil trading just above book value.
Even with a market cap of $49 million, PNC would still be over valued.
Conclusion
GVC is brutally undervalued