illumin Holdings Inc T.ILLM

Alternate Symbol(s): ILLMF

Communication Services

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.

TSX:ILLM - Post by User

illumin Holdings Inc > TD

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Comment by Torontojayon May 11, 2021 10:26am

176 Views

Post# 33173074

RE:RE:RE:TD

Zach45895 wrote:

prophetoffacts wrote: Intereresting that The Trade Desk has just announced a copy-cat product to AT's Illumin according to one analyst on the call.

If this is true; does anybody know how long it takes to build a platform like this? Are we talking years or months? Tal did say they are ramping up hiring to try to expedite their growth.. we need to see significant growth before TTD matches Illumin, imo, or that could change things drastically. Anyway, I'm happy for today - I know that!!

Illumin took a few years to build out. They will try to replicate the technology as it is cheaper for them to do so. If they are not as successful with it and Illumin gains traction then that's when you might see a takeover attempt.

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