Just playing with projections based on 1st q & guidance 2 q Projections for Acuity Ads 2021
Based on Illumin revenues doubling each quarter with actual margin ratios for 1st quarter extrapolated.
1st 2nd 3rd 4th 2021
Revenue $27,454,592 $29,335,215 $38,864,322 $60,657,316 $ 156,311,445
Illumin 3,200,000 6,400,000 12,800,000 25,600,000 48,000,000
Media Costs
47.68% 13,090,500 13,987,188 18,530,508 28,921,408 74,529,297
Net
revenue $ 14,364,092 $ 15,348,027 $ 20,333,814 $ 31,735,908 $ 81,782,148
Operating 12,126,605 12,957,267 17,166,371 26,792,336 69,042,765
Expenses
44.17%
Net Income $ 1,363,881 $ 1,457,306 $ 1,931,557 $ 3,014,669 $ 7,767,413
4.97%
2021 Earnings per share 14.22 cents Projected p/e ratio at $10.21 share price is 71.82X
Please note: 1st quarter numbers are actual…. A review of 1st quarter last year indicates that virtually all of the increase in this year’s revenue numbers can be attributed to Illumin.
Management has guided to a “minimum” revenue increase of 50% which, if all is attributed to Illumin as the revenue increase in 1st quarter was, would indicate that Illumin turns in over a 300% increase to $9,778,405. Please recall management’s comments regarding travel and entertainment just now showing signs of life… and we’re already 50% of the way through the second quarter.