Brands
can't be built in Canada with the current rules. Terrible packaging rules, restrictive advertising and draconian consumption and possession laws prevent any type of Brand building.
Then there is the US and their progressive ,"let the market decide " approach. Constellation is a brand building juggernaut. Martha Stewart CBD is the number 1 selling CBD brand in the US and it only took months for Constellation to make that happen. They are leveraging the Martha Stewart Brand by bringing her on-board for more projects.
Wait until THC is federally permissible in the US. How long will it take Constellation to develop the top brands leveraging Snoop Dogg, Seth Rogen.......etc. No other company has this star power behind them like Canopy does.
Just be patient and ignore the likes of Starcrapper and Lou(ser). They are just noise.