Fair valueSeems to be a bit of confusion over the fair value report just put out. Not to be confused with the market value. This report, simply saying, is if you put anything and everything that they have done, as far as, all the acquisition, deals, assets, anything you can think of up to this point and based off of the YOY book values of the recent acquisition, ( their books) toss all of it into a blender with a share consolidation and the number you come up with is$2.46. That number is the fair value of Chalice Brand down the road with everything combined, if they stay on there current path. Its basically a future prediction based on all the given data, for now. Now having said that, they've already admitted they think they can do much better by Q4 alone. The market value is right where it should be, for now, around $1.38. I'm not saying that's all there is here, this is just a current valuation. That's why they have it undervalued , with a buy rating, because "technically",it's a worth $2.46 using today's data. Just not yet. They have to get things turning so they can start using their own numbers, so they can show their own valuation (with everything under one Chalice Brand umbrella). Like I said, this is using there numbers with today's values. Now that Jeff and company are steering the ship, I personally think this will go a lot higher down the road. With the company getting stronger by the day, who knows - skies the limit now.