Milestones from Q1 conference call for Q2 and rest of year In the second quarter, we're focused on the following goals. First, we're ramping up our marketing to target patients and families within our US Care Oncology network. Second, we are planning to launch broad-based social media marketing, with the launch of direct-to-consumer campaigns, for AVRT and Aristotle in key markets. And finally, we plan to close on the Care Oncology acquisition.
For the remainder of the year, we are planning a marketing campaign targeting B2B partners, including channel partners, and self-insured, and re-insureds. Second, we're targeting to launch employer pilot programs with innovators and early adopter employer groups. And third, we're planning multi-channel marketing with national B2B and B2C campaigns.
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https://seekingalpha.com/article/4429384-stagezero-life-sciences-ltd-gnwsf-ceo-james-howard-tripp-on-q1-2021-results-earnings-call