picture of why they hired khloe to model merch + followersI wish that people were not influenced to do things and buy things by beautiful women but that is not the current reality. So until that reality changes hiring beautiful women with large social media following may not be a bad idea. Especially when they get some stock and it doesn't hurt cash flow. Goal here is to build a brand, and when building a brand these are the sorts of things that go into it. See link below.
https://twitter.com/khloe/status/1399703586506956803?s=21