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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.


TSX:ILLM - Post by User

Comment by campston Jun 10, 2021 10:38am
120 Views
Post# 33362070

RE:RE:Now we know why the stock was dropping yesterday

RE:RE:Now we know why the stock was dropping yesterdayMore meaningful is the fact that the IPO was priced at only ~$0.50 USD below yesterdays 13 day SMA. In my experience that is a low discount......... ...but what do I know? cheers
MeAndMyTwoCents wrote: Why will it be "a very red day"? The issue was priced at only about 12% below yesterday's closing price in the US and it's a very small deal. $50M plus overallotment is barely enough if one big growth fund wants to take a "dabble" in the position. I believe this will be oversubscribed and the share price will not suffer much, or very long, and the company will now have a substantial war chest full of cash. Issues are almost always priced below the market as an incentive to get them purchased, but that by no means implies that is the true value of the company. 


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