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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.


TSX:ILLM - Post by User

Comment by skelterhelteron Jun 10, 2021 1:26pm
128 Views
Post# 33363346

RE:Acuityads and Adcore

RE:Acuityads and Adcore
Torontojay wrote:

Does anybody think there is a possibility that Acuityads and Adcore will merge to become a super powerhouse? As a shareholder of both companies I think this would be a good acquisition as Adcore is a first party data company and they are really strong in e-commerce. Also, Adcore is penetrating other markets such as Asia where there is less competition and it would truly make them a global dominant force. 

I'm curious if anybody else has thought about this potential. 



No, not even a longshot.
If you look at AT's acquisition targets they are after synergy with cost savings and cutomer acquisition in mind and new tech if applicable. Adcore doesn't really complement in any way, isn't lower cost (operate in Canada) and doesn;t have better tech.
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