RE:Acuityads and Adcore @Torontojay wrote "Does anyone think there is a possibility that AcuityAds and Adcore will merge to become a super powerhouse?"
- I don't think they would merge but they would compliment each other nicely as AcuityAds has the programmatic side and illumin -to take market share from TTD- would also gain from Adcore's focus on e-commerce and first party data relationships with Facebook, Shopify, Google, Mircrosoft, Tik Tok,etc (in other words, a whole new stream would open up that doesn't rely on having to replace third-party cookies). And Tal also mentioned that AcuityAds is just focusing on the US right now but Adcore could help quickly open them up to China, Australia, Israel, and so-on. They are in the same industry but have different focuses and strengths... I like the idea of illumin gaining more international exposure and across all business sizes .... and also Adcore will soon have a new launch of their cloud based effortless marketing system. In a previous meeting, Tal admitted that their (AT) going to have to learn more about the marketing field which is currenlty a major strength of Adcore). Who knows... unlikely though, but it would make them a super powerhoue! Their separate pieces would compliment each other nicely. I am having beers with both Tal and Omri next week, I will run it by them ;) lol