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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.


TSX:ILLM - Post by User

Comment by jaybull79on Jun 11, 2021 2:53pm
174 Views
Post# 33373515

RE:RE:RE:Current Insider Holdings & ASDP Cancelled

RE:RE:RE:Current Insider Holdings & ASDP CancelledThe ASDP was not used for liquidity, it was to compensate the co-founders for below-market pay. See below for an excerpt from the original press release. This was totally ok and they deserved it. I just wanted to ensure the correct information was out there. GLTA.

"In allowing the Co-Founders to enter into the ASDPs, the Company recognizes that it has benefited by the fact that it has been remunerating the Co-Founders on below-market terms, while the Co-Founders’ economic interests have been (and will continue to be) strongly aligned with other shareholders given the significant amount of their personal net worth that is invested in AcuityAds. The Company believes that it is appropriate to facilitate the sale of this small percentage of their holdings without subjecting the Co-Founders to lengthy restrictions on their ability to effect trades in AcuityAds shares because of trading blackouts imposed under the Company’s trading policy."

Torontojay wrote:
Zach45895 wrote: Could this be due to the IPO they made during the uplisting? If I remember right they were doing the disbursement plan partially to increase liquidity, maybe since they issued additional shares that is no longer necessary. Just thinking out loud. Great day for the bulls btw! 


Right. The share disposition plan was to provide additional liquidity in the markets. Remember they introduced it when the share price was like $2-3 so it's highly unlikely they used it as an opportunity to cash out. 
They've been planning this moment for quite some time now. 


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