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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.


TSX:ILLM - Post by User

Comment by Torontojayon Jun 11, 2021 4:02pm
180 Views
Post# 33373865

RE:RE:RE:RE:Current Insider Holdings & ASDP Cancelled

RE:RE:RE:RE:Current Insider Holdings & ASDP Cancelled

Aww, good catch Jay. I was remembering an older article from 2017 and with a quote from Tal Hayek: 

We have seen an overwhelming positive response from the previously announced offering and are faced with an opportunity to provide additional liquidity to the market,” said Tal Hayek , CEO of AcuityAds. “In order to support this demand without creating any unnecessary shareholder dilution, three of our four founders have elected to release a total of 1 million shares as part of the bought-private placement.”

I believe they want to pay themselves first and they wanted more liquidity to prepare for their Nasdaq listing. I believe liquidity was an issue in the past and as a long time shareholder nobody cared about the company when it was trading at a $1. 

https://www.acuityads.com/press/acuityads-announces-increase-previously-announced-offering-10-2-million-secondary-offering-1-0-million-shares/

 

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