RE:When variables all come together maximizing benefit...Proph, you are preaching to the choir.
Nutrim has an OBG product on the market and you can buy it by the can off Amazon. There are numerous BG supplements all claiming to be "highly potent". They are all in the game!
Then there is Metamucil marketed by P&G (using psyllium), that has made claims re cholestoral and glycemic balance and been on the market since 1934. Many studies done in an attempt to support claims.
So the question becomes how is Ceapro going to launch into a fairly crowded market? Regardless of the EVENTUAL approach, whether it be pharma or nutra, I hope their partnership has a strong marketing component.
The science is all wonderful but at the end of the day you have to ring the register.