Sir Royalty Income Fund SIRZF

Primary Symbol: T.SRV.UN

Consumer Cyclical Restaurants

SIR Royalty Income Fund (the Fund) holds investment in SIR Corp (SIR). The Funds' investment, SIR is engaged in the business of owning and operating full-service restaurants in Canada. SIR has concept restaurant brands, including Jack Astor’s Bar and Grill, Scaddabush Italian Kitchen & Bar, and Canyon Creek Chop House, signature restaurant brands, such as Reds Wine Tavern, Reds Midtown Tavern, Reds Square One, and The Loose Moose, which are used by SIR under a license agreement with SIR Royalty Limited Partnership (the Partnership. The Fund receives distribution income from its investment in the Partnership and interest income from the SIR Loan. The Fund indirectly participates in the revenues generated under the License and Royalty Agreement through its Investment in the Partnership.

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Sir Royalty Income Fund > Loyalty app a good start

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Post by flamingogoldon Jun 22, 2021 12:12pm

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Post# 33427445

Loyalty app a good start

I just wanted to chime in on this since it's been rarely discussed. I think it's great the company has taken steps to move into the digital space to tap into the take-out and delivery market and offer rewards for repeat clientelle.

However, I would really like to see improvements on the landing page. It is horribly cluttered and if I wasn't a curious investor to explore further it would turn me off from proceeding. Thankfully, the experience improves once you get into the ordering stage. I have read about this complaint by others online, hopefully SIR will take the advice and update the app soon, but otherwise it's a good start!

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