Prices are The KeyWith these changes in technology prices will come down to the middle of the market. It wasn't too long ago that Tesla announced marketing its model 3 for $38,000. Consumer demand has played a huge role, and with that battery technology has changed in a huge way in the last 5 years. The market is already there for this product, it just has to slide into the assembly line and there you have it, the everyman's dream of an electric car that is affordable. Kinda of like Henry Ford all over again.