RE:Massive News IMO It actually is imo too man. This is a very big exec to bring in from JUUL, a company that absolutely exploded out of no where with the help of people like Mr. Hederhoff.
I can imagine it'll also help them on what Not To Do seeing all the regulatory issues JUUL finds itself with. But i think a lot of that is due to their marketing to minors more than anything. PODA isnt doing that and their style of reduced risk smoking is targeted towards existing smokers which is the main reason I invested in them personally.