No Brainer stock .... This company is the biggest player in Quebec. Their main market.
With the PepsiCo partnership and the cash they just raised, sky is the limit to gain new markets and become a North America Market Leader ! I own a bunch in my RRSP and also the Kids RESP....
This is a no brainer and as said below, heading to 100$ in the upcoming years and/or we will see a buyout at 75$ in the next few years!