RE:RE:Elephant in the room - TTD's SolimarSellthedream2 wrote:
skelterhelter wrote: Solimar launched today, sounds like it's well received.
Commentary from AT management regarding how Solimar compares/contrasts to Illumin in any way will be helpful beyond sales and customer feedback which will come later.
Skelterhelter- thanks for all your insightful commentary. You said it "sounds like it's well received". It was just released today..what sounds are you talking about? What exactly are you taking about? What basis? Umm or are you just a disguise short basher?
I wish I was just a basher, unfortunately, I own an metric ton of shares.
This sounds like it encroaches on the same spirit of illumin:
"
Solimar consolidates The Trade Desk’s data marketplace for targeting and measurement into a single interface, with data onboarding and identity resolution built in as well. By bringing together data onboarding, targeting and measurement, The Trade Desk is trying to spur more brands to plan campaigns based on specific KPIs – for instance, Walmart or Home Depot store sales, Oracle sales data, Foursquare location data or Urban Science automotive data – instead of relying on clicks and CPMs."
Source: https://www.adexchanger.com/online-advertising/the-trade-desk-launches-solimar-its-pitch-for-the-open-internet-vs-the-walled-gardens/