Estimation of gains in Revenue From Google DealAccording to the link below, Canadian advert companies are losing $500 m to $600 m in lost revenues stolen by Google. Using Community Media revenue ( $100 m ) as its sole ad source ( it isnt ) , Glacier would gain about 1 % of this amount or about $5 to $6 million per year in compensation from Google. Including FaceBook and Amazon and the total comes top about $10 m per year in Compensation. On top of the compensation amount, Glacier would be able to place its ads on these three tech giants. I have no idea as how to quantify this amount but its my opinion that the compensation amount is now getting close to reality. This amount...approx $10 m per year ..will be free unencumbered cash flows ( Ebit ) to the bottom line. Using peer Ebit multiple of 10, the added market cap would be about $100 million. The millions of shares purchased by insiders in the past few months is clearly driven by these gains in Market cap in addition to the discount given holding companies like Glacier https://financialpost.com/news/big-techs-gain-has-been-news-publishers-pain-industry-groups-report-finds